
Maher Kaddoura, a retired management consultant and successful entrepreneur, is the visionary behind The Falafel Theory, an innovative problem-solving framework and simple, resourceful approach to tackling social challenges. With a passion for empowering youth and fostering community development, Maher has dedicated himself to driving meaningful change.
As an author, speaker, and social innovator, he shares his insights to guide individuals and organizations toward impactful, sustainable solutions. After retiring as Managing Director at a global consulting firm, Maher shifted focus to social development, founding multiple ventures in the Arab region aimed at youth empowerment, entrepreneurship, and public safety.
Maher Kaddoura
Our Story
The Falafel Theory, inspired by Maher Kaddoura, believes that complex problems can be solved with simple, resourceful solutions. Starting with the creation of 1,200 playgrounds in Jordan, we have grown into a platform that empowers individuals and organizations through our innovative problem-solving framework to tackle challenges effectively. Our journey is marked by key milestones like the launch of our innovative problem-solving framework, global partnerships, and a vibrant community of changemakers. Looking ahead, we aim to expand through online learning, community growth, and continued collaboration to create lasting impact through simplicity. If you want to contact us, click the button below.

What We Stand For
A simple, innovative approach to solving complex challenges.

Our Mission: Empowering Solutions
Our mission is to empower people and organizations to solve challenges through our innovative problem-solving framework, which emphasizes simple, innovative, and collaborative solutions. We provide practical tools and inspiration to create lasting, positive change.

Our Vision: Simplifying Innovation
Our vision is a world where simplicity drives innovation, and resourceful solutions create sustainable change. We aim to build a global community of problem-solvers who turn challenges into opportunities for growth and impact.

Our Global Network
The Falafel Theory’s global network connects changemakers dedicated to solving complex problems with simple, resourceful solutions. By joining our Falafel University, you’ll become part of a worldwide community focused on accessibility, sustainability, and impactful action rooted in our innovative problem-solving framework. Gain exclusive tools, expert guidance, and coaching to drive meaningful change. Start your certification journey today!
Other Books

The Art of Leapfrogging
In The Art of Leapfrogging, Maher Kaddoura explores unconventional thinking to overcome challenges and accelerate progress. The book offers practical strategies for innovation and rapid transformation, complementing our innovative problem-solving framework and helping readers "leapfrog" obstacles to achieve remarkable results.